Capitus Alumni Achievement: A Strategic Communication Campaign

I am excited to showcase a dynamic strategic communication campaign I spearheaded at Capitus, focusing on recognizing and celebrating our alumni who have achieved the status of top producers in Georgia's real estate sector.

This multi-platform campaign was a blend of data-driven insight and creative content dissemination. By collaborating with our data team, we identified Capitus alumni among the top producers, creating an opportunity to highlight the school's role in nurturing successful real estate professionals.

I crafted a compelling blog post for the Capitus website and authored a LinkedIn article, tagging the honored alumni to boost engagement. This was complemented by a series of tailored posts and stories on Facebook and Instagram, designed to maximize reach and interaction.

The campaign was a resounding success, evidenced by heightened social media engagement, a surge in website traffic, and an outpouring of pride and enthusiasm from the recognized alumni and the wider Capitus community. This initiative not only celebrated our alumni's achievements but also underscored the impact of our educational programs.

Repeating this successful formula for the Atlanta Commercial Board of REALTORS Top Producers event further solidified our approach's efficacy. This strategic communication campaign is a testament to my ability to merge data analysis with impactful marketing strategies, resulting in tangible benefits for the Capitus brand and its community.